Sunday, June 24, 2012

A thought for Amazon

If you buy a real book, you get the Kindle version for a nominal cost beyond the real book. This would encourage people to continue to buy real books, while at the same time allowing people not to lug them around while travelling. Given that the marginal cost of an e-book is near zero, this should be a profitable strategy. The margin on the real book remains, and a small margin is added for the e-book.  The bundling should encourage more sales.  The losses are from those who currently buy both versions, but I am guessing such buyers are small in number.

No charge, Jeff Bezos. And you're welcome. [Update: my friend Frank Yellin tells me this idea is often expressed in Kindle forums.]